Where do you currently position your business within your industry? Is your service or product cheap and cheerful or lavish and luxurious? Establishing your position is crucial in discovering your target market and once this is really nailed then the leads and enquiries will start to naturally occur a lot easier. So, what has this got to do with photography…?
Well, it is simple! The higher end and more exclusive market may not be as competitive as the lower end of the scale but the competition is often at the top of their game. Therefore, if your product or service is to appeal to the higher income households it needs to look like the money it is worth!
All too many times I am seeing beautiful products being done a disservice with poor quality photography and even worse – mobile phone photography! I suggest to potential clients that they ask 4 or 5 friends/strangers/family if they feel their current product photography reflects their products and brand. More often than not the answer is ‘no, not quite’.
When you think that something as simple as changing your photography could be the one thing that has been the missing piece between your business reaching your target market – would you question the investment?
The common commercial product photography errors I see are:
Lighting – This is almost completely out of your control when using an iPhone to take your product shots. Your iPhone will be picking up numerous different light sources with every shot and re-adjusting, therefore you will never get a consistent set of images.
Colour – I bet you’ve tried taking a ‘white-background’ shot and the white background has turned out grey, yellow or blue? Yep, common struggle! This requires professional lighting to fix, along with a good knowledge of white balance and colour corrections
Depth of Field – Lots of businesses come to me saying they are constantly achieving ‘flat’ images when they try to take them themselves, this is all to do with Depth of Field, or lack of! Creating depth of field using a DSLR camera creates the effect of your subject/product being in focus, with that nice blurred background effect, without this an image can feel very flat, and this technique simply can’t be achieved using a phone
IT’S TASK TIME!
Now it is time for you to go away and take a look at your business and its commercial photography.
Ask yourself who your perfect target audience/clients are – do you have enough of them?
Now take a look at your photography across your website, social media, brochures, leaflets… is this sending the right message about you, your business and your products?
If you have answered no to any of the above questions then let’s have a chat about how we can transform your business!