We are all aware of the power of social media in today’s society, particularly Facebook & Twitter. However, Instagram has remained somewhat of a phenomenon among businesses and is often overlooked. This is a huge marketing mistake, particularly for visual businesses such as restaurants, beauticians and boutique hotels.
Being a purely visual platform, Instagram is all about grabbing the attention of its users with the first glance. This may sound a little daunting for some but lets think of the big advantage here. How often are you sat in front of Facebook trying to think of a clever or inspiring post to write? Well, the written content is not the priority on Instagram – let your photography do the talking for your business! Below are my top 5 tips on how you can make your photography be one of your biggest lead generators through Instagram:
- Say bye to mobile phone photography!
Yes I am a little biased but I also witness first hand the impact that having professional commercial photography can do for your business. If you are looking for a special gift for Mother’s day would you choose the Instagram profile that used dark mobile phone imagery that is clearly in the spare room in their house? Or would you choose the business that had chosen to invest in beautifully staged and clear professional commercial photography?
2. Include people
Social media is all about eliminating the ‘faceless brand’ and providing businesses with a chance to showcase their personality. It is so important to put a face or many faces to your brand and this can be utilised within any industry. I always try and include relatable scenarios in all photo shoots. For example, included within my food photography packages are shots of people physically enjoying the food and within the restaurant setting itself.
3. Think outside the box
Never be afraid to think outside the box with your commercial photography. This is my approach to any shoot, no matter whether it is service or product based! It is essential to put yourself in the shoes of the user browsing your Instagram profile. It is much more appealing to open a profile with varied images and bright colours than simply your logo or endless photos of lifeless products. The use of props is a fantastic way to mix up your commercial photography – take a look at my varied portfolio for a little inspiration.
4. If you love it – show it off!
This point is particularly relevant for product based businesses, hotels and restaurants. If you have invested your time and money in a beautiful product or perhaps a boutique hotel then let’s start showing it off! Instagram is all about being confident and yes, at times slightly arrogant, with your business. Having the right commercial photographer for your brand is essential in showcasing your business at its best and combining this with the power of Instagram is a no-brainer! Don’t keep your hard work hidden!
5. Build a brand
This may seem a little obvious but this is what Instagram is so amazing at doing! If you are using the above tips then you are already making the right steps to building your brand. So what happens after that? Having a brand means having a trusting and recognisable relationship with your consumers and resulting in long term organic (FREE!) growth. A picture speaks a thousand words so instead of spending 20 minutes thinking of mediocre content for other social platforms, spend this time investing in professional photography and letting it do all of the talking for you and your brand.
Are you convinced by the power of Instagram and the benefits it can bring to your business? Do you have a DSLR camera and would love to use it your businesses advantage? Click here to find out how!